The architecture of the WorldWideWeb is part technical design, but it is also about building convivial places to live, work and play, in the sense of traditional architecture, e.g. the work of ChristopherAlexander.
RoyFielding, in his dissertation http://www.ebuilt.com/fielding/pubs/dissertation/top.htm, compares HTTP to the architecture of ChristopherAlexander. Just as poetry is created by putting the most meaning into the least words and great architecture by combining the most patterns into the smallest space, Roy shows how HTTP combines the features of so many architectural systems into one.
TedNelson argues in TheFutureOfInformation that "the main concerns in software development, as well as in movie making, are its effects on the mind and heart of the viewer."
The technical architecture of the web is based on naming, formats, and protocols:
WebArchitecture is often obscured by limited implementations. Perhaps a WebDesignCurriculum could help.