Moving cheese relates to making a rather large positive change in life. Generally, this change should be self driven and desired.
Some examples are as follows:
Are you sure it's not talking about this book?
Who Moved My Cheese? An Amazing Way to Deal with Change in Your Work and in Your Life by Spencer Johnson, Kenneth H. Blanchard
ISBN 0399144463 Who said it wasn't? ;P
or even ISBN 0394834526
Opinion: this book is a load of codswallop, intended to make workers shut up and accept their fate as management treats them as interchangeable cogs --PeteHardie
There is a book called OrganizingFromTheInsideOut? that mentions the following:
Every time we go through a major change, we experience a breakdown in our organizational systems. It is inevitable, because we are dealing with a new set of realities, and it takes time to process the information and see clearly what we have to organize. Here are some common transitions:
A cheese served up in southern Europe that contains maggots. Some European tourists have reported this type of cheese; whether it is just bad cheese served to irritating tourists or a real dish remains to be seen.