Catch phrase from a fictional television comedy show in the movie RoboCop?.
See http://web.archive.org/web/20020223222041/http://www.english.uiuc.edu/newmedia/pantumsinchai.htm
Almost certainly swiped from C.M. Kornbluth's 1951 classic ScienceFiction story "The Marching Morons" -- which, as it was written before the inflation of the 1970s, gave us the hilarious catch phrase "Would you buy that for a quarter?".
Weird: I was just thinking about this meme, and I return to Wiki after a week's absence to find someone's created a page for it. Maybe I've developed multiple personalities in response to being unable to (consciously) wiki....
Ever see FightClub? Oops, did I give too much away?