Word Of Mouth

WordOfMouth is when an idea is spread without the assistance of WellKnownSources. People certainly use the Internet as a WordOfMouth system, for example -

Forwarding emails
Putting links on web pages.
Posting to bulletin boards.

However these systems are not optimised WordOfMouth in the way that PosterCentricMessageSubscriptionProtocol is. -- PhilipDorrell

sigh. I came here hoping to read about Jaco Pastorius' big band. ;-) --GlennVanderburg