Whole Product
Whole ProductA Whole Product is an end-to-end solution. Pragmatists and Conservatives will only buy whole products. The whole product is the basic product plus all of the additional products and services needed to provide an end-to-end solution for a given MarketNiche. This means that the content of the Whole Product evolves as you move from niche to niche in the mainstream market.
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(last edited March 23, 2001)
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