PROBLEM:
The community needs a name for a group of people.
CONTEXT:
The group has distinct ideas associated with it.
FORCES:
- It's hard to remember the names of even 2 members of a group.
- It's cumbersome to say all of the names of a group's members.
- Using just one member's name seems to attribute all of the group's accomplishments to just that one person.
- You need a label for the group's ideas.
SOLUTION:
Select a name for the group that is memorable and which already
exists in another context.
RESULTING CONTEXT:
If people like the new name, they start using it. This confirms the importance of the group in the eyes of the community which uses the name -- people don't usually give names to insignificant groups.
RATIONALE:
- It's funny!
- Your brain is already used to the name.
- Hearing the old name in a new context causes you to pay more attention to it -- you want to know who is important enough to joke about in that way.
EXAMPLES:
Originator: ?
CategoryPattern