Developed international expansion model/strategy. Led multiple work streams related to financial modeling, marketing plan development, and implementation.
Implemented enterprise “test and learn” process. Instituted pre/post, test/control methodology as standard initiative evaluation methodology
Drove the implementation of enterprise direct mail models. Improvements resulted in savings yielding $150K per month in direct EBITDA benefit.
Drove customer segmentation modeling for both retail and direct channes. Results instrumental in understanding customer attrition and customer acquisition cost attribution modeling.
Developed customer lifecycle management strategy. Developed 360 view of customer. Work yielded a 2% reduction in customer attrition
Managed/Developed customer outreach program to provide store associates with the ability to contact attrited customers
Performed Marketing campaign evaluation and analysis including: direct mail, email, SEO, digital, PPC, site
Managed all aspects of enterprise (4 brands) direct mail (25MM annual circ) and email (900MM annual sends) operations. Duties include segmentation, list selection, offer development, and execution.
Provided business strategic and analytical support to $400MM eCommerce brand related to business development, “close the gap”, business optimization, and merchandising.
Managed all aspects of Business Intelligence development and prioritization for multiple brands.
Partnered with McKinsey & Co. to develop customer loyalty program. Developed all financial models, implemented third party program management solution, internal infrastructure requirements definition, and developed business KPI definitions and deliverables.
Drove consumer research activities through online survey, market research, exit interviews, and behavioral analytics.
Joshua Baran