I got this term from LukeHohmann's book JourneyOftheSoftwareProfessional. He devotes Sec 3.2 to it. In his words:
Instead of using the simple future tense and asking
Wow! In really simple terms this explains something I have been trying to get across to other developers for years. Seeing it in print, I suddenly realize that this is what all the "tracing" I was forced to do in my first computer class really taught me (way back when my age was barely out of the single digits). Much better than ReadItLikeaComputer. -- JeffShelby
Interesting insight. Another one along these lines is from ExploringRequirements? by Gause & Weinberg. Phrase questions and requirements in terms of verbs, not nouns. "Design me a chair" is way less useful than "Design me something to sit on comfortably." I'm not doing a good job explaining this, but when the operative word is a noun, people tend to get bogged down in semantic questions and explore few alternatives. Roughly the same idea expressed with a verb leads people to explore different ideas, different questions, and never consider opening a dictionary to resolve an argument. -- BenKovitz