Everyone says ExtremeProgramming is totally new. I say: It is not.
Maybe you have to change your point of view, but you don't need to change radically.
ExtremeProgramming is like the 'old' software-development-process. You have got analysis, design, programming, redesign, qualitymanagement, .. nothing new.
ExtremeProgramming just changed the doing. It 'industrialized' the process.
I would say: ExtremeProgrammingIsNotNew
Not quite everyone says it's new. Beck says here on page xvii: "However, none of the ideas in XP are new. Most are as old as programming. There is a sense in which XP is conservative - all its techniques have been proven over decades ..."
It's not new, but it is Extreme!
It's not extreme, it's old-fashioned, anti-technology, anti-optimization, laid-back programming (40-hrs week). "Extreme" would be risky and not just well-done. You're selling business as usual as a new BuzzwordCompliant name. --ReiniUrban