De Bono Simplicity

His ten rules of simplicity are:

• You need to put a very high value on simplicity
• You must be determined to seek simplicity
• You need to understand the matter very well
• You need to design alternatives and possibilities
• You need to challenge and discard existing elements
• You need to be prepared to start over again
• You need to use concepts
• You need to break things down into smaller units
• You need to be prepared to trade off other values for simplicity
• You need to know for whose sake the simplicity is being designed

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On page one he says something like, "Simplicity is one of the four key values." Then he never lists the values. I couldn't find them with AltaVista either. Does anyone know his four values?

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Perhaps that's why its so simple...

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And I thought it was just one thing...

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From ExtremeValues:

• Communication
• Simplicity
• Feedback
• Aggressiveness

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You mean the identity of the mysterious FourthMan? behind TheThreeExtremos is about to be revealed? I think we should be told ...