Crossing The Chasm

CategoryBook: Crossing the Chasm : Marketing and Selling High-Tech Products to Mainstream Customers by GeoffreyMoore,

ISBN 0066620023 .

Pretty much essential reading for any commercial software designers. Should temper this book with GuyKawasaki's RulesForRevolutionaries.

See also http://www.isa.org/~setex/pdffiles/982011.pdf

A sequel to this book by the same author is InsideTheTornado.