One of the WalkerRoyce top 10 SoftwareManagementPrinciples...
"Establish a configurable process that is economically scalable. Methods, techniques, tools and experience can be applied straightforwardly to a broad domain, providing improved return on investment across a line of business."
[Um, I'm sorry, but what does this even mean?!? It look like marketingspeech. It sounds like marketingspeech. It waddles like marketingspeech.
It's marketingspeech.]