Breakthroughs Book
Breakthroughs BookThe book Breakthroughs! by P. Ranganath Nayak Ph.D. and John M. Ketteringham Ph.D. (ISBN 185252149X ) describes the BetamaxSituation. The book has many other interesting stories including Post-It Notes, Nautilus exercise equipment and the ChemLawn? service.
ChrisBaugh highly recommends this book.
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